The Dutch Choices programme, ‘Ik kies bewust’ ends

October 18th, 2018

After October 18 2018, food and beverage producers are no longer allowed to print the Choices logo in The Netherlands on their packages. This follows the decision of the Dutch Ministry of Health of 2016 to end their support for the programme. The foundation that governed the Dutch Choices programme, ‘Ik kies bewust’,  will also cease to exist as of this day.

The programme has run for 11 years, during which, many products have become more healthy and consumers have become more health conscious. We hope this process of reformulation and consumer awareness will continue in the Netherlands.