Succesful cooperation in Dutch public campaign on healthy food

January 30th, 2015

‘Ik Kies Bewust’, the Dutch Choices foundation, initiated a large public campaign, together with important organisations in the field of healthy food: the Dutch Association for Dieticians; the Netherlands Nutrition Centre, the Heart Foundation, the Dutch Food Retail Association and the Vegetables & Fruit House organisation. In the campaign most Dutch retailers actively contributed via their retail magazines. Over 2.5 million copies of a Health special were included in various newspapers, reaching out to over 5.5 million people in the Netherlands. The facts and tips on healthier food help consumers to make the healthy choice more easy. In the magazine, that can also be found online, there is especially much attention for a very important part of a healthy meal: fresh vegetables and fruit.  

Read the magazine at www.gezondermag.nl (in Dutch).