Second European logo round table

June 18th, 2014

On the 22nd of May 2014, eight European organisations working with positive front of pack logos met informally in Copenhagen at the premises of the WHO Europe. Keyhole Norway, Keyhole Denmark, Keyhole Sweden, Choices Poland, Choices Czech Republic, Choices Netherlands, The Finnish Heart Foundation and the Choices International Foundation updated each other about developments since the previous round table in 2012. They exchanged information on criteria revision, discussed the studies and scientific evidence about the impact of their systems and talked about attracting new participating companies. The exchange of communication plans and materials showed the importance of ongoing consumer education for healthy eating habits and logo awareness.