Launch of Healthier Choices logo Malaysia

April 26th, 2017

On 20 April, the Healthier Choices logo of Malaysia has been launched by Malaysia’s deputy Minister of Health, Datuk Seri Dr Hilmi Yahaya. He said that the logo will facilitate consumers in identifying more healthy products in each food category. This logo is based on the same principles as the Choices labeling program and many other positive voluntary labelling programs around the world. It has been developed under leadership of the Malaysian health authorities, in close collaboration with  the food industry and Choices International. This new logo is welcomed as a valuable tool to combat obesity and non-communicable diseases in Malaysia. At the launching day 42 products of 18 companies received the approval to bear this logo on-pack. More industries are invited to follow this example in providing an environment that supports healthy nutrition practices.

After Thailand, Singapore and Brunei this is the fourth ASEAN country with a national voluntary positive labeling program with a strong role of the national government. More countries are expected to follow.