“Het Vinkje”, the Dutch Choices logo, to be on TV in 2013

October 5th, 2012

A national television campaign aimed at increasing consumer awareness of the Dutch Choices logo  - “het Vinkje” - will air in The Netherlands in 2013. Following a kickoff in early November 2012, the campaign will run in full as of January 2013. “This will be a good opportunity for the  participating companies to join in with their own communication activities”, says Sjaak de Korte, Chairman of the communications committee of the Dutch Choices Foundation. Indeed, “January – the period when everyone makes good resolutions - is an excellent time for participating companies to further boost the campaign by including “het Vinkje" in their own communication activities” explains De Korte.

De Korte therefore invites all participants to extend to early 2013 any communication activities involving the Choices logo that they have planned for the end of 2012. “Joint communication will ensure that the logo is optimally promoted among Dutch consumers. The Foundation will also support participants by providing them with a digital toolkit with standard communication materials next year.”