Dutch Choices logo gets one year extra

June 15th, 2017

As has been notified in October 2016, the Dutch Health Minister decided to terminate the use of the Dutch Choices logo “Het Vinkje” by October 2017. Upon request by dozens of companies that use this logo on 7000 products, the Minister has given an extra year to phase out the use of the logo, in order to avoid the need to waste products and packaging materials. In her letter to the Dutch Parliament on this subject, she also announced an initiative to bring more coherence in the reformulation initiatives in The Netherlands, including the use of the Choices criteria and the input of the Dutch Choices Scientific Committee. In addition, a scientific publication will be prepared by the Dutch Choices Foundation about the impact of the criteria revisions, that took place every four years and made the criteria stricter in a stepwise approach, on the composition of logo-bearing products.