Choices tick \“more effective on reformulation\” than GDAs

July 19th, 2012

EU Food Law Weekly
The Choices tick labelling scheme is more effective at getting food manufacturers to reformulate than Guideline Daily Amounts, it was argued this week at a meeting on the healthy labelling initiative chaired by the former European Commissioner Pavel Telicka, who is chair of the Choices Foundation.
It was argued that the Choices scheme, which has profiling criteria for different categories of food, set a benchmark that manufacturers have to meet whereas with GDAs there is no benchmark.
Choices International Foundation Secretary Jup van ‘tVeld said “The product reformulation is more with Choices, there is a move to innovate.”

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