Choices stamp featured in a study on nutrition labels’ recognition

July 19th, 2012

Researchers in Wageningen University in the Netherlands investigated what attracts consumer attention when it comes to nutrition labels. They tested the Choices stamp and GDA labels in various sizes, colors and placements on pack. Their findings, recently published online in Food Quality and Preference, showed that large logo size and mono-chrome coloring was key to attracting consumer attention. Furthermore, consistent placement of the logo in the same area on pack was important for recognition. The Choices stamp was quite well identified and singled out by participants.