Choices Response to the Revised Draft Global NCD Action Plan 2013-2020

March 15th, 2013

Choices International Foundation has submitted a response to the WHO stakeholder consultation on the revised draft Global Action Plan. In its submission, Choices argues for positive front-of-pack labelling systems as a central tool for reaching the WHO nutrition recommendations and for food product reformulation.

Choices mentions in its submission examples of scientifically substantiated positive front-of-pack labelling models - the Nordic Keyhole, the Heart symbols used in Canada and various European countries and the Australian Pick the Tick programme – and calls for further cooperation with WHO regional offices in consumer guidance.

Besides, Choices stresses the importance of partnering with frontrunner food companies and believes that WHO could play an important role as a platform to raise the credibility and efficiency of such partnerships. Please access the full document here.