Choices process evaluation published in peer-reviewed journal

July 19th, 2012

Findings from a new study on the Choices Programme were published in the October 2009 issue of the Journal of Health Communication. According to the researchers, consumer exposure to the Choices stamp in The Netherlands has significantly increased and certain groups, such as elderly and obese survey respondents, reported greater need for the front-of-pack logo. And while women perceived the stamp to be more attractive and credible than did men, the researchers concluded that greater credibility could be achieved if it received more support from scientific and governmental authorities. Further research would be needed to determine the effectiveness of the Choices stamp.