Choices gaining strength in the Czech Republic

June 7th, 2013

New important partners result in growing importance of the Czech variation of the Choices logo. After the success of the Dutch Choices logo, ‘het Vinkje’,  the Czech equivalent is quickly expanding. The Czech ‘Vím, co jím’ logo for food products and ‘Vím, co piju’ logo for beverages are the youngest from the Choices family. 

The  ‘Vím, co jím a piju’ initiative has been supported by Unilever from the start. Last year, Ahold became partner of the project. More recent, Heineken became supporter of the Czech initiative, with its non-alcoholic beer Zlatopramen N.A. These important partners experienced success in the Netherlands, where the ‘Vinkje’ logo is recognized by over 90% of the Dutch people. 

The Czech initiative has high expectations for the future: “We strive for making logo ‘Vím, co jím’ a broadly acknowledged, respected, transparent, and reliable symbol for the healthy food choice in the Czech Republic’ according to Robert Svoboda, chairman of ‘Vím, co jím a piju’”. 

Eighteen partners have joined the Choices programme in the Czech Republic so far and there are almost 250 products approved to use the logo. 

Read more about this subject at the Netherlands-Czech Chamber of Commerce.