Ahold joins the Choices International Board

October 11th, 2013

On September 16th, Ahold has accepted the invitation to join the Board of the Choices International Foundation with observer and advisor status. As Ahold and Choices share a long history of working together to improve the healthy food choices of consumers, it is with great honour that Choices welcomes its new board member. The Choices system plays a key role in Ahold’s health strategy as a reference for healthy products and a guidance for innovation. 

Ms Emma Coles, Vice President Responsible Retailing will fulfill this role and to contribute to the success of Choices and Ik Kies Bewust. 

Pavel Telička, Chairman of Choices International Foundation: “We warmly welcome Ahold to the Choices International Board and hope that this collaboration will lead to significant developments in the global fight against diet-related chronic diseases. Ahold has been doing an impressive job through their cooperation with Choices in the Netherlands (“Vinkje’) and the Czech Republic (“Vím, co jím’) and I hope that their commitment at international level will set an example for other retailers to follow.”